Creative Marketing Ideas For Shoe Stores

During an economic downturn, the retail sector has taken a huge hit as clients just don’t have as much discretionary income as they used to. Whether your shoe shop a part of a massive series or is only a tiny independent merchant, you always need to be on the watch for new, interesting advertising ideas that could stimulate business. Below are a few fantastic techniques to put your very best foot forward.

In-store occasions – Clients will need to be aware of the advantages of your sneakers, make sure that they’re edgy and stylish or that they supply a comfortable walking experience. Hosting an in-store occasion such as a fashion show or a teaching session is not only going to create awareness and buzz to your shop, but also sell a great deal of shoes! Have your featured goods fully-visible with a vertical banner or maybe a window cling so clients know which shoes they are likely to find out about.

Loyalty cards- Many girls have a shoe fetish, therefore make a loyalty program that keeps her coming back for more shoes. This might be a punch card or you might even use a computer-tracking system. After a specific number of pairs bought, your client will be given a complimentary (or discounted) pair. Not only do you market more shoes, however also you retain loyal clients.

Shoe care – A fantastic way to make your shop more palatable is by providing shoe maintenance services like shining, extending, as well as minor fix. Should you actually wish to offer you a first-class encounter, provide free shoe care products with extra services. You likely will not be able to perform so in-store, but set up an arrangement with a local shoe or cobbler. Your customer will love the VIP treatment, and this also ensures they will pay a visit to your shop at least two times (once to fall off the sneakers and to pick up them ). Odds are they will come across a new set in a minimum of one of these visits. Display vinyl stickers at your money wraps allowing customers know these particular services that you provide, and be certain that your sales staff is mentioning it also.

Sponsorship/donation- Sponsoring neighborhood events is a terrific way to construct a positive company reputation. In exchange, you are normally able to market at these occasions using a plastic banner or at the app. Another special idea is to produce a more shoe-donation program. Utilize charity groups like the Salvation Army to give a pair of sneakers for every X amount you market. This is a massive PR boost and makes your small business socially-responsible. It’s worked for TOMS.

Family packs – If you’re a shoe shop that caters to all clients (men, women, and kids ), make a household bundle package. Provide a special discount when clients purchase a pair of shoes for each member of their household, or have a purchase one-get one particular. You are a one-stop store for the household, but it might have a special deal for clients to understand that.