Some qualities of a healthcare advertising agency are important: strategic depth, conceptual creativity, skilled medical copywriting, glorious design, nice chemistry. However different qualities that many agencies have–and attempt to persuade their purchasers are important–are meaningless and, in truth, might decrease the worth of the work they ship. When selecting a associate to assist with pharmaceutical advertising, medical machine advertising, hospital advertising, or different types of medical marketing communications, 4 qualities are particularly unimportant.
A “cool” workplace
Many advert agency principals love having a “cool” workplace. They see it as proof of their agency’s creativity. A couple of purchasers might even see it that method too.
By all means, an advert agency ought to present a cushty and stimulating environment for his or her employees. However most purchasers know who’s paying for the agency’s ping-pong tables, stocked fridge, and different facilities: the purchasers are. The cool workplace is roofed within the agency charges 네이버광고대행사.
Do not get hung up on the “edifice complicated”–many excellent agencies have very modest workplaces. Some glorious “digital” agencies don’t have any workplace in any respect. Their overhead is low, their individuals do not should commute to work (and that alone usually makes them happier-and doubtlessly extra productive-than the common employee), and their purchasers get extra for his or her cash: extra worth, inexpensive overhead.
A big employees
An agency’s largest expense is its individuals. However too many agencies have method too many individuals. It’s important to take care of the vital mass vital to satisfy purchasers’ wants. However layers and layers of staff-account supervisors, account executives, account coordinators-not solely add to the prices; they will add to the confusion.
In the event that they’re fortunate, a consumer will work carefully and persistently with one agency workforce fulfilling the core features: account service, copywriting, artwork course, and visitors management (overseeing the scheduling and circulation of your jobs by way of the agency). The opposite functions–market analysis, media planning, digital programming, print manufacturing, and so on–are usually shared throughout groups inside an agency. So even when your agency has 500 employees members, you will possible work most steadily with not more than a half dozen. The secret’s to take care of continuity in your workforce. Too many agencies have a “revolving door,” with personnel steadily coming and going. As a consumer, that makes your advertising extra expensive-your agency consistently has to deliver new workforce members on top of things.